How to Attract Top Talent

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One of the biggest issues that many companies face is attracting top talent. Putting a job positing online isn’t going to guarantee the best applications. It won’t even guarantee any applications. In order to attract top talent, you have to know how to properly engage, communicate, and find job candidates.

While there are many strategies to attracting top talent, some of them are more beneficial and more successful than others. Knowing which ones are right for your company is crucial, so before you start any new programs, make sure you have found the right strategy. As you weigh your options, keep these tips in mind to attract top talent:

Use Videos to Engage Candidates

You might be wondering how you can use video to attract top talent, but it really is as simple as interviewing employees about why they love the company. Show job seekers what it is like to work at your company, what benefits you offer, and anything else you think they might find helpful. Video is a fun and engaging medium you can use to reach a broader audience.

Create an Easy Application Process

Are you having trouble finding candidates for your jobs? No one qualified is even applying? If you are having these issues, it could be because your application process is too complex. Reevaluating your application process could not only attract more candidates, but it could attract the right candidates. Many job seekers will not go through the hassle of a job application that is too long, too complicated, or too difficult to understand.

Showcase Your Work Environment

We mentioned using videos earlier, but photos are also a great way to show off your work space. When candidates can see the environment they are going to be working in, they will be much more likely to apply to jobs. If you do not want to use videos or photos to showcase the environment, then describe it in detail through written words. Don’t just say it is a fast-paced work environment. Describe what makes the environment click and how coworkers interact with one another.

Build a Company Culture

In the past, we have talked about how company culture is a big deal, but did you know it can also attract top talent to your organization? When you are conscious of your company culture and making it strong, then those outside of your organization will recognize that and want to be a part of it.

Do you have any tips for attracting top talent? What has worked for you in the past? Leave your stories and suggestions in the comments below!

5 Things Job Seekers Want In Job Postings

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As a recruiter or anyone looking to hire a new employee, it can be difficult to know what information you need to put on a job posting. As you start crafting job responsibilities, benefits, and company biography information, keep in mind these five things job seekers want in a job posting:

Understandable Job Titles

A complicated and random-sounding job title will turn candidates off. Instead of listing internal job titles like Sales Representative Title 2, simply list the job as Sales Representative. Using job titles that are easy to understand not only set a great understanding of what the description for the position will be like, but candidates are much more likely to click on the job posting.

Ability to Apply with Mobile Devices

More and more candidates are turning to smartphones and tablets to apply to jobs. If you are not currently allowing candidates to apply through a mobile device, then there is a strong probability that you are losing out on job seekers.

Detailed Descriptions

As you begin typing out the description of your open position, be sure to include as much detail as possible. Job candidates like to know everything about the position for which they are applying. This is not a time to be selective of the information you provide. Instead, provide a detailed description of the position and what will be required of the successful candidate.

Unique Postings

If you are hiring for the same position(s) all of the time, try to avoid stock job postings. If a candidate is searching for a job and finds that all of your postings read exactly the same, they may be turned off from applying. As you write a job posting, think about ways in which you can make content unique and exciting for candidates who may come across it.

Simple Process

One thing you should always keep in mind is how simple your application process really is. For example, if candidates have to fill out page after page after page of information, then they may just give up before reaching the end. Make the process engaging and as simple as possible to generate more potential hires.

What do you make sure to include in your job postings? What’s worked for you in the past? Leave your stories and suggestions in the comments section below!

3 Steps to Better Recruiting

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When it comes to modern recruiting there are so many tools available so it can be challenging trying to choose the right ones. However, at the heart of recruiting is connecting with candidates. Whether you work at a staffing company, large organization, are hiring for a small business, or are just looking for advice, there are a few key things you need in order to have better recruiting results.

As you go about setting up or evaluating your recruiting process, here are three steps that will lead to better recruiting:

A Mobile-Friendly Site

Of all the tools a recruiter can have in the digital space, this is one of the most beneficial. Whether applicants are looking for general information about your company or want to actually apply for a job, you need to make sure they can do it from their phone or other mobile devices. With so many people turning to their mobile devices to stay connected rather than using their computer, you can’t afford to not have a mobile-friendly site. By updating your website, you are far more likely to reach new applicants and gain those top-talented individuals you need.

Social Media Engagement

If people are turning to their smart phones and tablets to access information, then social media is where they are most likely finding it. Making sure you are using social media is another crucial step in recruiting in the digital age. From sharing relevant content to sharing the jobs you are trying to fill, you can target a new audience through social media. If you aren’t currently using this form of communication, consider making a change and embracing this great tool. It will increase your engagement with a community of potential applicants.

Easier Screening Processes

Through following the first two steps, you’ll naturally end up at the third: new and improved screening processes. By making it easier to screen your applicants, you’ll be able to find the best talent and fill positions much more easily. Consider adapting communication channels like video interviews and placing a strong emphasis on company’s culture. Allow applicants an inside view of your company so they can help make the hiring and screening process easier on you.

What makes recruiting easier and more efficient for you? What else should be on our list? Leave your stories and suggestions in the comments below!

Writing Great Job Postings

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Are you tired of candidates passing your job postings? Not getting the response to your advertisements that you hoped for? One thing you need to evaluate is the way you are writing and presenting your current job postings. You may not think too much about it, but candidates can easily be turned off from your company and job opportunities if you are publishing poorly written job posts.

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3 Ways Staffing Agencies and Small Businesses Team Up

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Imagine opening up a new business that starts booming quickly. You suddenly find yourself in need of an employee or maybe even a couple of employees. The problem is you’ve never hired anyone. You don’t know how to onboard someone into your company let alone go about finding them. Some research will show you that you need to post the job online, read resumes, interview, screen candidates, and even get tax information prepared.

Maybe that situation isn’t hard for you to imagine. Finding and hiring new employees is a common problem for small and growing businesses. Whether you are in need of one employee or several, you need a staffing solution that will work for your plans and processes. One option you have: partner with a staffing firm that can bring you custom solutions. Here are three great ways how staffing agencies and small businesses can work together to find great solutions:

  1. Testing Out Employees. As a small business, you’re probably still going through some growing pains, which means money could fluctuate on a month-to-month basis. You may not be quite ready to make that full-time hire. When you choose to hire a temporary worker or even a temp-to-hire worker, you allow yourself the time to adjust to the growth and test out the waters. See if the employee will work well within your company and if you can handle another full-time employee before you actually make that commitment.
  2. Ease the Stress: Finding employees is a full-time job and can be overly stressful. In order to find the right employee, you have to post your open position on job boards, read resumes/cover letters, and interview candidates in order to find the right hire. As a business owner or even a manager, you don’t have the time it takes to really find that right fit. No matter your needs, specifications, or requirements, a staffing firm can help find you the right candidate for the job. Instead of looking through dozens (or more) resumes, a staffing firm will simply send you a few candidates after pre-screening and screening them. These candidates will be the best choices for your staffing needs.
  3. Make Onboarding Easier: One of the biggest issues with hiring new employees is the onboarding process. It can take months for an employee to become fully acclimated to a new work environment. Partnerships between staffing agencies and small businesses can make this process more effective and easier through presentations, testimonials, mentor programs, multimedia tools, and tours. When your new employee starts, you want them to be as prepared as possible and a staffing firm can help make that happen.

Your life doesn’t need to be stressful because you need to hire an employee. Instead, rely on a team of experts to target, engage, and qualify top candidates who can help you successfully carry out your plans and effectively manage your processes.

Leave your staffing questions in the comments section below!

 

Image Credit: freedigitalphotos.net

Using Facebook to Recruit

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Over the last few weeks, we’ve discussed how to best use social media to find your next hire. While there are a lot of methods and several networks like LinkedIn and Twitter, one of the best ways to recruit your next hire is to use Facebook. Using Facebook to recruit is actually a lot simpler than using some of the other social networks. However, there is still some work involved.

Build Up Your Following

Before you can expect to see any results on Facebook, or any social network for that matter, you have to build up your following. In order to effectively use Facebook as a recruiting tool, you need to have an audience to share content with. Without followers on Facebook, you’ll be sharing content and job postings to no one.

Create a Careers Tab

With a Company Page on Facebook, you have the opportunity to create different tabs. Through these tabs, you can hold contests, share content, and even post your job openings. By creating a Careers Tab on your company page, you are providing followers and those who visit your page with the opportunity to see what positions you have open.

Share Content

With Facebook, it’s all about being real, which means sharing content that your page followers actually want to see and read. Don’t just share your own blog posts, but share content from other sources, post pictures, share quotes, and encourage your followers to reach out to you.

Engage Your Followers

Being on any social media site is about engagement. It’s about making connections with people, which means you need to be monitoring your social sites. It also means you need to be asking questions, answering questions, and talking to the people who follow you and the people you follow.

How do you use Facebook to recruit? We’d love to hear your stories and see how we can help! Leave your questions and stories int he comments section below.

Using Twitter to Recruit

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Last week, we discussed how you can start using LinkedIn for your recruiting efforts . This week, it’s all about using Twitter to recruit. With all of the social networks, it can become a little tedious to monitor them and keep up with everything. Using Twitter for recruiting doesn’t have to be quite as time consuming as some of the other networks, but that’s not to say you should be passive. Here are a few ways you can start using Twitter to find your next hire:

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