We’ve talked extensively about employee engagement, but what about candidates? How should you be interacting with candidates? While you may not think it’s important, you need to make a great first impression on candidates. When you don’t make a solid first impression, you aren’t going to capture the right candidates.
Without a great first impression, candidates are more likely to turn away from you and choose a different company. By providing a great candidate experience and making that first impression fantastic, you could end up turning candidates into long-term associates or employees.
Get Your Message On Point
From your website to print collateral, candidates are going to read about your company in one form or another. In today’s world, candidates will most likely learn about you from your website, a job posting, an employer review, or a social media site. It can be difficult to manage all of these messages, but it’s crucial to not only have a defined message for candidates, but also a consistent message. Make sure that all of the content you have in various places match your company, your message, and what you offer candidates.
Test Your Processes
If you’re hiring someone, then you have at least one process in place. During the hiring, interviewing, and screening processes, you could be sending candidates away without even knowing it. You need to review and test these processes every few months to see if there is anywhere you can improve on things. When you have a great application process, a solid interview process, and an engaged onboarding process, you can better attract top talent.
We aren’t necessarily talking about the physical location of your office, though having a great location definitely helps. You need to think about the way your office is laid out—what is visible to candidates when they walk in, and how you will greet those candidates. Having an organized office that is inviting to candidates can help you create a great first impression.
Ultimately, first impressions can be the difference between onboarding a new candidate and not. Make sure you’re creating great experiences.
How do you create a great first impression for candidates? Do you have any tips for others? Leave your stories and suggestions in the comments section below!