Getting started with social recruiting can seem like a daunting task, but once you plan things out and know what is ahead of you, the process becomes much simpler and easier to handle. When it comes to using LinkedIn to recruit, it’s all about connecting with people and the network really makes that easy for you. Here are some tips on using LinkedIn to recruit:
Update Company Page
One of the best things you can do when trying to find new hires on LinkedIn is to update your company page information. You not only want it to look appealing, but you want the content you have to be engaging. Be sure you list your company’s specialty, website url, and any information that a potential job candidate might find interesting or helpful.
Seek Passive Candidates
When you use LinkedIn to find people, there are a few really great features. One of the best is the advanced search. By using this, you can target keywords, locations, relationship, industry, and a whole lot of other things that make finding people easier. Don’t be afraid to reach out to someone, even if it doesn’t look like they are actively seeking a job. Everyone has potential to be your next hire.
If LinkedIn is all about connecting with people, then joining groups just makes sense. Through a group, you can gain valuable information about industry-related topics and you can create new connections. Join groups that are related to your industry and then more specifically to the role you are trying to fill. By doing this, you’ll meet new people, grow your personal network, and possibly find your next hire.
Post Job Openings
LinkedIn also gives you a tool to post a job to LinkedIn’s Job Board. Through this tool you can make it easy for job seekers to find the open position you are trying to fill. You also get analytics to see who has viewed the posting, which means you can start the conversation if the person seems like a good fit.
Engage with Your Followers
The most important thing to do is engage. That really can’t be stressed enough. Don’t make all of your posts about recruiting for a job. Instead, share relevant content that your readers want to see and read.
LinkedIn can be a great source for finding and recruiting job candidates, but it can be a big task to take on yourself. Diverse Staffing uses social media every day to target, engage, and qualify top talent. Let us help you!
Tune in next week to learn about using Twitter for recruiting.